WattStation: The first ads to power the electric car.
We've been waiting a long time for the electric car. It turns out, the electric car was just waiting for a charging station. To launch GE's first electric car charging station, we partnered with TBWA\Chiat\Day so that our GE WattStation ads could power their Nissan Leaf ads.
We partnered with Time and other key publications to create ads that charged across the page.
The idea was simple enough to scale to outdoor and display units as well. (The OOH spectacular unit was cancelled at the last minute for budget reasons, but it was my favorite part of the project.)