New Yorkers love to feel like they know, and have done, everything. For this Union Square takeover for the New Orleans Tourism Marketing Corporation, we provoked New Yorkers with things they could only experience by traveling in New Orleans, from creole, sazeracs and jazz in the city they were born in to the 2016 James Beard Foundation Best New Restaurant in America, Shaya. 

Creatives: Amy Werblin & Melissa Stammer with help from Matt Calabrese, Benji Shaw & Anna Wehr. Designer: Ryan Kalus. Creative Directors: Daniel Bremmer & Pierre Lipton.