GE’s healthymagination initiative was a commitment to creating better health for more people. Sharing Healthy Ideas is a way to bring that idea to life by building a utility that allows users share and discuss healthy ideas across the web. 

We partered with the health sections of major sites and transformed their share bar into paid media. The custom healthymagination sharing tools, in conjunction with social trackers, collected the most buzzworthy health-related news stories to share on the campaign site and though a campaign of dynamic rich-media units, amplifying healthy conversations across the internet.

GE's Sharing Healthy Ideas was the first time a brand created a share bar. Over half a million people shared their healthy ideas through the program.

Creatives: Daniel Bremmer, Alex Shulhafer. Creative Directors: Don SchneiderArturo Aranda.