These were among the world's first digital magazine ads, and appeared in the inagural issue of Wired Magazine for iPad. For the High-Definitition CT scanner, users could manipulate a genuine CT scan of a human heart with their finger. For the other ads, users could launch videos of existing TV spots from within what appeared to be a static print ad. The development was done in conjunction with Adobe and Condé Nast before the first iPads hit the market.

Creatives: Daniel Bremmer, John Cornette. Creative Director: Don Schneider