We brought the future to life on the front page of the New York Times
For the launch of Intel's "Sponsors of Tomorrow" campaign we took over the New York Times home page with an optimistic view of a future powered by Intel technology. It was the first ad of it’s kind, and yes, the year 2040 is a reference to the singularity.
The takover ad led to a campaign Microsite that brought the larger Sponsors Of Tomorrow campaign to life through mini-games. A section titled “You On Tomorrow” invited users to share their own hopes for the Intel-powered future by answering the simple prompt "In the future, I want...."
People’s hopes for the future were shared around the world on digital billboards and on the campaign microsite.
The US campaign was adapted by partner agencies for tailored global executions, including a physical wrap on the Times Of India.
“Every day, Intel works on the future.” – Communication Arts
“Among Other Fantasies, Intel Ad Supposes New York Times Will Exist In 2040” – Business Insider
“Digital billboards in Times Square, Berlin, Los Angeles, San Francisco and several other locations with question, ‘What do you hope to see in the future?’ Viewers send text responses to a special number. A few minutes later, responses will appear on billboards throughout the United States.” – New York Times
Press: The New York Times, Creativity, FWA, Business Insider, The Webby Awards (Nominee), Communication Arts, The Inspiration Room
Creatives: Daniel Bremmer, Luis Pena, Lee Chakov, Ivan Cash, Crystal English, Alex Russell. Creative Directors: Paul Venables, Greg Bell and David Kim. Site design and programming by Grow.