Hanes Chill Like MJ: An interactive film that lets you be Michael Jordan.
Hanes X-Temp and FreshIQ boxers and undershirts are designed to keep a new generation of guys cool, comfortable and confident. Or as we called it, "chill." To introduce a new generation to Hanes, we took Michael Jordan off of the television and put him in their smartphones with an interactive, choose-your-own adventure facebook video. Built on top of Facebook Canvas technology, the experience challenged users to see if they were chill enough to chill with Michael Jordan by spending a day in his shoes, attempting to make the "chill" decision when faced with each building dilemma.
Get your phone out and try the experience for yourself here. (Facebook Canvas only works on mobile devices, clicking on a desktop isn't going to do much for you.)
At the end of the experience, users were invited to enter a sweepstakes to win a chance to chill with Michael Jordan himself.