We've been waiting a long time for the electric car. It turns out, the electric car was just waiting for a charging station. To launch GE's first electric car charging station, we partnered with TBWA/Chiat/Day so that our GE WattStation ads could power their Nissan Leaf ads.
We partnered with key publications to create ads that charged across the page.
The idea was simple enough to scale to banners and display units as well.