"Chores" is an adaptation of the Mountain Dew campaign "It's Different On The Mountain" for Diet Mountain Dew, directed by Traktor.

We created an early twitter experiment called @DietDEWBot to focus on the unique, weirdly crave-able taste of Diet Mountain Dew. Every time a user tweeted the word "taste" an algorithm would generate a response based on the context in the rest of the tweet. 

This was 2010, when Twitter was just entering the mainstream, so people were genuinely amused by the idea of a random silly robot offering them free Diet Mountain Dew.

Diet Mountain Dew radio.

Creative Directors: Daniel Bremmer, John CornetteAlex ShulhaferDon SchneiderRonald Ng, David Lubars. Director: Traktor. Radio Engineer: Frank Verderosa